{"id":12108,"date":"2023-08-07T12:40:25","date_gmt":"2023-08-07T10:40:25","guid":{"rendered":"https:\/\/vpi-agency.com\/?page_id=12108"},"modified":"2023-08-07T15:06:10","modified_gmt":"2023-08-07T13:06:10","slug":"grand-departure-of-the-tour-de-france-2024-between-culture-and-cycling","status":"publish","type":"page","link":"https:\/\/vpi-agency.com\/en\/news\/grand-departure-of-the-tour-de-france-2024-between-culture-and-cycling\/","title":{"rendered":"Grand departure of the Tour de France 2024: Between culture and cycling"},"content":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221; row_scale_bg_onhover=&#8221;yes&#8221; enable_row_shadowbox=&#8221;yes&#8221; css=&#8221;.vc_custom_1658911086142{padding-top: 40px !important;background-image: url(https:\/\/vpi-agency.com\/wp-content\/uploads\/2022\/07\/Sans-titre-2022-07-13T112255.425.png?id=9378) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; responsive_css=&#8221;margin_bottom_large:-90px|padding_top_large:60px&#8221; row_box_shadow=&#8221;%5B%7B%22y_offset%22%3A%223px%22%2C%22blur_radius%22%3A%2210px%22%7D%5D&#8221;][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-7&#8243; responsive_align=&#8221;text-md-left&#8221; css=&#8221;.vc_custom_1595400834749{margin-bottom: 45px !important;}&#8221;]<style>.ld_fancy_heading_6af5d19df0ab2 h2{color:rgb(255, 255, 255);}.ld_fancy_heading_6af5d19df0ab2 h2 {font-size:35px; } @media (min-width: 768px) { .ld_fancy_heading_6af5d19df0ab2 h2 {font-size:45px; }  } .ld_fancy_heading_6af5d19df0ab2 h2 {letter-spacing:-0.01em; } .ld_fancy_heading_6af5d19df0ab2 h2 {padding-top:10px !important; padding-bottom:10px !important;  } .ld_fancy_heading_6af5d19df0ab2 h2 {margin-top:10px !important; margin-bottom:10px !important;  } .ld_fancy_heading_6af5d19df0ab2 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6af5d19df0ab2 h2 {font-size:35px; } @media (min-width: 768px) { .ld_fancy_heading_6af5d19df0ab2 h2 {font-size:45px; }  } .ld_fancy_heading_6af5d19df0ab2 h2 {letter-spacing:-0.01em; } .ld_fancy_heading_6af5d19df0ab2 h2 {padding-top:10px !important; padding-bottom:10px !important;  } .ld_fancy_heading_6af5d19df0ab2 h2 {margin-top:10px !important; margin-bottom:10px !important;  } <\/style><div class=\"ld-fancy-heading mask-text ld_fancy_heading_6af5d19df0ab2\">\n\t<h2 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default lqd-split-lines\"   data-split-text=\"true\" data-split-options='{\"type\":\"lines\"}' data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines > .split-inner\",\"duration\":\"1800\",\"delay\":\"180\",\"ease\":\"power4.out\",\"direction\":\"forward\",\"initValues\":{\"y\":90},\"animations\":{\"y\":0}}'>  NEWS<\/h2><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;0&#8243; full_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1658911178735{margin-top: 40px !important;margin-bottom: 20px !important;padding-top: 40px !important;background-position: 0 0 !important;background-repeat: repeat !important;}&#8221; data_tooltip=&#8221;Better Sound&#8221; el_id=&#8221;features&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-lg-7 vc_col-md-6&#8243; ca_duration=&#8221;1800&#8243; ca_delay=&#8221;180&#8243; ca_init_translate_y=&#8221;35&#8243; responsive_css=&#8221;margin_right_large:40px|margin_left_large:100px|padding_top_medium:35px&#8221; css=&#8221;.vc_custom_1657703810351{margin-right: 10px !important;margin-left: 10px !important;}&#8221;]<style>.ld_button_6af5d19df24b6.btn-icon-solid .btn-icon{background:rgb(0, 0, 0);}.ld_button_6af5d19df24b6.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(0, 0, 0);}.ld_button_6af5d19df24b6{color:rgb(0, 0, 0);border-color:rgb(0, 0, 0);}.ld_button_6af5d19df24b6:hover{background-color:rgb(0, 0, 0);}.ld_button_6af5d19df24b6 {font-size:8px; } @media (min-width: 1200px) { .ld_button_6af5d19df24b6 {font-size:10px; }  } .ld_button_6af5d19df24b6 {font-size:8px; } @media (min-width: 1200px) { .ld_button_6af5d19df24b6 {font-size:10px; }  } .ld_button_6af5d19df24b6 {font-size:8px; } @media (min-width: 1200px) { .ld_button_6af5d19df24b6 {font-size:10px; }  } <\/style><a href=\"https:\/\/vpi-agency.com\/en\/news\/scottish-version-of-the-cycling-world-championship\/\" title=\"scottish-version-of-the-cycling-world-championship\" class=\"btn btn-default btn-bordered border-thin btn-icon-left btn-has-label ld_button_6af5d19df24b6 vc_custom_1691413565652\" >\n\t<span>\n\t\n\t\t\t\t\t<span class=\"btn-txt\" data-text=\"BACK\" >BACK<\/span>\n\t\t\n\t<span class=\"btn-icon\"><i class=\"fas fa-caret-left\"><\/i><\/span>\t\t\t\t<\/span>\n<\/a>\n<style>.ld_button_6af5d19df3b36.btn-icon-solid .btn-icon{background:rgb(0, 0, 0);}.ld_button_6af5d19df3b36.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(0, 0, 0);}.ld_button_6af5d19df3b36{color:rgb(0, 0, 0);border-color:rgb(0, 0, 0);}.ld_button_6af5d19df3b36:hover{background-color:rgb(0, 0, 0);}.ld_button_6af5d19df3b36 {font-size:8px; } @media (min-width: 1200px) { .ld_button_6af5d19df3b36 {font-size:10px; }  } .ld_button_6af5d19df3b36 {font-size:8px; } @media (min-width: 1200px) { .ld_button_6af5d19df3b36 {font-size:10px; }  } .ld_button_6af5d19df3b36 {font-size:8px; } @media (min-width: 1200px) { .ld_button_6af5d19df3b36 {font-size:10px; }  } <\/style><a href=\"https:\/\/vpi-agency.com\/en\/news\/darts-2023-a-growing-target\/\" title=\"darts-2023-a-growing-target\" class=\"btn btn-default btn-bordered border-thin btn-has-label ld_button_6af5d19df3b36 vc_custom_1691411557789\" >\n\t<span>\n\t\n\t\t\t\t\t<span class=\"btn-txt\" data-text=\"NEXT\" >NEXT<\/span>\n\t\t\n\t<span class=\"btn-icon\"><i class=\"fas fa-caret-right\"><\/i><\/span>\t\t\t\t<\/span>\n<\/a>\n<style>.ld_fancy_heading_6af5d19e00057 h6{color:rgb(198, 149, 65);}.ld_fancy_heading_6af5d19e00057 h6 {font-size:12px; } .ld_fancy_heading_6af5d19e00057 h6 {font-weight:700; } .ld_fancy_heading_6af5d19e00057 h6 {letter-spacing:0.05em; } .ld_fancy_heading_6af5d19e00057 h6 {margin-bottom:1em !important;  } .ld_fancy_heading_6af5d19e00057 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6af5d19e00057 h6 {font-size:12px; } .ld_fancy_heading_6af5d19e00057 h6 {font-weight:700; } .ld_fancy_heading_6af5d19e00057 h6 {letter-spacing:0.05em; } .ld_fancy_heading_6af5d19e00057 h6 {margin-bottom:1em !important;  } <\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6af5d19e00057\">\n\t<\/div><style>.ld_fancy_heading_6af5d19e00b98 h2 {font-size:12vw; } @media (min-width: 768px) { .ld_fancy_heading_6af5d19e00b98 h2 {font-size:40px; }  } @media (min-width: 992px) { .ld_fancy_heading_6af5d19e00b98 h2 {line-height:1.1em; }  } @media (min-width: 992px) { .ld_fancy_heading_6af5d19e00b98 h2 {--element-line-height:1.1em; }  } .ld_fancy_heading_6af5d19e00b98 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6af5d19e00b98 h2 {font-size:12vw; } @media (min-width: 768px) { .ld_fancy_heading_6af5d19e00b98 h2 {font-size:40px; }  } @media (min-width: 992px) { .ld_fancy_heading_6af5d19e00b98 h2 {line-height:1.1em; }  } @media (min-width: 992px) { .ld_fancy_heading_6af5d19e00b98 h2 {--element-line-height:1.1em; }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af5d19e00b98\">\n\t<h2 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default lqd-split-lines\"   data-split-text=\"true\" data-split-options='{\"type\":\"lines\"}'>  Between culture and cycling<\/h2><\/div><style>.ld_fancy_heading_6af5d19e01c4d p{color:rgb(0, 0, 0);}.ld_fancy_heading_6af5d19e01c4d p {font-size:13px; } @media (min-width: 1200px) { .ld_fancy_heading_6af5d19e01c4d p {font-size:17px; }  } .ld_fancy_heading_6af5d19e01c4d p {line-height:25px; } .ld_fancy_heading_6af5d19e01c4d p {--element-line-height:25px; } .ld_fancy_heading_6af5d19e01c4d p {margin-right:20px !important; margin-bottom:1.67em !important;  } @media (min-width: 1200px) { .ld_fancy_heading_6af5d19e01c4d p {margin-right:0px !important;  }  } .ld_fancy_heading_6af5d19e01c4d .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6af5d19e01c4d p {font-size:13px; } @media (min-width: 1200px) { .ld_fancy_heading_6af5d19e01c4d p {font-size:17px; }  } .ld_fancy_heading_6af5d19e01c4d p {line-height:25px; } .ld_fancy_heading_6af5d19e01c4d p {--element-line-height:25px; } .ld_fancy_heading_6af5d19e01c4d p {margin-right:20px !important; margin-bottom:1.67em !important;  } @media (min-width: 1200px) { .ld_fancy_heading_6af5d19e01c4d p {margin-right:0px !important;  }  } <\/style><div class=\"ld-fancy-heading mask-text text-justified ld_fancy_heading_6af5d19e01c4d\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default lqd-split-lines\"   data-split-text=\"true\" data-split-options='{\"type\":\"lines\"}'>  Florence, cradle of the Italian Renaissance, is renowned for its cultural richness and magnificent architecture. The city will be the site of the grand departure of the Tour de France 2024, blending the charm of Italian culture with the passion of cycling.<\/p>\n<p>Florence attracts 16 million visitors a year, and the city expects a 20% increase in visitor numbers over the period of the Tour de France grand departure, i.e. 300,000 to 350,000 more than its usual flow. This massive influx of tourists presents a major challenge in terms of accommodation. Hotel capacity is currently around 30,000 rooms. With the expected increase in visitor numbers, there will be a shortfall of several thousand rooms during this period. Local establishments will be under considerable pressure to meet demand.<\/p>\n<p>For over 15 years, our teams have been developing expertise in anticipating the different stages of the Tour de France from one year to the next. Contact our teams to discuss solutions in Florence and on the various stages of the Tour.<\/p><\/div><style>.ld_spacer_6af5d19e022a6{height:32px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6af5d19e022a6\"><\/div><style>.ld_button_6af5d19e02423.btn-icon-solid .btn-icon{background:rgb(195, 146, 65);}.ld_button_6af5d19e02423.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(195, 146, 65);}.ld_button_6af5d19e02423.btn-icon-solid:hover .btn-icon{background:rgb(0, 0, 0);}.ld_button_6af5d19e02423 .btn-icon{font-size:10px;margin-inline-start:20px !important;}.ld_button_6af5d19e02423{background-color:rgb(195, 146, 65);border-color:rgb(195, 146, 65);color:rgb(255, 255, 255);}.ld_button_6af5d19e02423:hover{background-color:rgb(0, 0, 0);border-color:rgb(0, 0, 0);}.ld_button_6af5d19e02423 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(0, 0, 0) 0%, rgb(0, 0, 0) 100%);background:linear-gradient(to right, rgb(0, 0, 0) 0%, rgb(0, 0, 0) 100%);}.ld_button_6af5d19e02423 .btn-gradient-border defs stop:first-child{stop-color:rgb(195, 146, 65);}.ld_button_6af5d19e02423 .btn-gradient-border defs stop:last-child{stop-color:rgb(195, 146, 65);}.ld_button_6af5d19e02423:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(0, 0, 0);}.ld_button_6af5d19e02423:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(0, 0, 0);}.ld_button_6af5d19e02423 {font-size:15px; } @media (min-width: 1200px) { .ld_button_6af5d19e02423 {font-size:18px; }  } .ld_button_6af5d19e02423 {line-height:1.15em; } .ld_button_6af5d19e02423 {--element-line-height:1.15em; } .ld_button_6af5d19e02423 {letter-spacing:-3px; } .ld_button_6af5d19e02423 {font-size:15px; } @media (min-width: 1200px) { .ld_button_6af5d19e02423 {font-size:18px; }  } .ld_button_6af5d19e02423 {line-height:1.15em; } .ld_button_6af5d19e02423 {--element-line-height:1.15em; } .ld_button_6af5d19e02423 {letter-spacing:-3px; } <\/style><a href=\"http:\/\/vpi-agency.com\/contactez-nous\/\" title=\"Contactez-nous\" class=\"btn btn-solid btn-xsm border-thin btn-icon-left btn-has-label ld_button_6af5d19e02423\" >\n\t<span>\n\t\n\t\t\t\t\t<span class=\"btn-txt\" data-text=\"Contact\" >Contact<\/span>\n\t\t\n\t<span class=\"btn-icon\"><i class=\"fas fa-play\"><\/i><\/span>\t\t\t\t<\/span>\n<\/a>\n[\/vc_column][vc_column column_content_align=&#8221;justify-content-end&#8221; bg_position=&#8221;center bottom&#8221; align=&#8221;text-center&#8221; offset=&#8221;vc_col-lg-5 vc_col-md-6&#8243; responsive_align=&#8221;text-center text-lg-right&#8221; css=&#8221;.vc_custom_1691411528856{margin-top: 20px !important;background-image: url(https:\/\/vpi-agency.com\/wp-content\/uploads\/2023\/08\/florence-news.png?id=12105) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; responsive_css=&#8221;margin_top_large:0px|margin_left_large:25px&#8221;]<style>.ld_spacer_6af5d19e03042{height:300px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6af5d19e03042\"><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221; row_scale_bg_onhover=&#8221;yes&#8221; enable_row_shadowbox=&#8221;yes&#8221; css=&#8221;.vc_custom_1658911086142{padding-top: 40px !important;background-image: url(https:\/\/vpi-agency.com\/wp-content\/uploads\/2022\/07\/Sans-titre-2022-07-13T112255.425.png?id=9378) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; responsive_css=&#8221;margin_bottom_large:-90px|padding_top_large:60px&#8221; row_box_shadow=&#8221;%5B%7B%22y_offset%22%3A%223px%22%2C%22blur_radius%22%3A%2210px%22%7D%5D&#8221;][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-7&#8243; responsive_align=&#8221;text-md-left&#8221; css=&#8221;.vc_custom_1595400834749{margin-bottom: 45px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;0&#8243; full_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1658911178735{margin-top: 40px !important;margin-bottom: 20px !important;padding-top: 40px !important;background-position: 0 0 !important;background-repeat: repeat !important;}&#8221; data_tooltip=&#8221;Better Sound&#8221; el_id=&#8221;features&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-lg-7 vc_col-md-6&#8243; ca_duration=&#8221;1800&#8243; ca_delay=&#8221;180&#8243; ca_init_translate_y=&#8221;35&#8243; responsive_css=&#8221;margin_right_large:40px|margin_left_large:100px|padding_top_medium:35px&#8221; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":11061,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-12108","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/vpi-agency.com\/en\/wp-json\/wp\/v2\/pages\/12108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vpi-agency.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vpi-agency.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vpi-agency.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vpi-agency.com\/en\/wp-json\/wp\/v2\/comments?post=12108"}],"version-history":[{"count":4,"href":"https:\/\/vpi-agency.com\/en\/wp-json\/wp\/v2\/pages\/12108\/revisions"}],"predecessor-version":[{"id":12117,"href":"https:\/\/vpi-agency.com\/en\/wp-json\/wp\/v2\/pages\/12108\/revisions\/12117"}],"up":[{"embeddable":true,"href":"https:\/\/vpi-agency.com\/en\/wp-json\/wp\/v2\/pages\/11061"}],"wp:attachment":[{"href":"https:\/\/vpi-agency.com\/en\/wp-json\/wp\/v2\/media?parent=12108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}